How To Find Your WHY

How To Find Your “WHY”

In his best-selling book Start With Why, Simon Sinek argues that it doesn't matter what you do or how you do it, it matters why you do what you do. And when you find your "WHY" you have found your competitive advantage. In this face-to-face workshop we help you on your journey to discover your "WHY".

Following this face-to-face workshop you will be able to:

  • Understand the importance of finding your personal "WHY"
  • Start exploring your organisation's "WHY"
  • Follow a step-by-step process for finding your "WHY"
  • Define your competitive advantage

Face-to-Face Workshop Content

We start with the search for your personal "WHY" and then expand to helping your colleagues find your organisation's "WHY". We reflect on some common concerns such as: What if my "WHY" sounds like my competitor's? Can you have more than one "WHY"? And, if my work doesn't match my "WHY", what do I do? We will lead you on a path to a more fulfilling future and long-term success for you and your colleagues. A truly intriguing topic.

"People don't buy what you do; they buy why you do it. And what you do simply proves what you believe."

Simon Sinek

If you would like to talk to us about this or any other course
you are more than welcome to get in touch.

Call us on 01727 898 332 or email us at

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