Developing Your Personal Brand

Course Summary:

This one-day virtual programme is suitable for anyone who wants to learn a range of tips and techniques for developing your personal brand.

In today’s market, outstanding performance is no longer enough if you want to progress your career. Image and visibility are now essential components of career success. You are a brand – and you need to know what your brand stands for.

This one-day virtual course builds a comprehensive profile of “Me PLC” – a fascinating insight into who you are and what you stand for. The starting point is knowing and understanding your personal brand. This will allow you to project the image and impression you want to create in the working environment in a consistent and authentic manner, thereby developing your unique brand.

Course Objectives:

At the end of this course you will:

  • Acknowledge and recognise that you are a “brand”; identify your most important life values.
  • Build up a comprehensive profile of “Me PLC” in terms of the image you would like to present versus the image you actually present, how assertive you are, your level of self-awareness, how well you manage your emotions, how well you relate to others, and how you handle conflict.
  • Know how to communicate to build rapport and empathy.
  • Be able to use a technique to get your opinion across in an assertive way without being aggressive.
  • Have identified your strengths and weaknesses in interpersonal relationships and gain tips and techniques on how to build relationships and further develop your personal brand.

Course Content:

  • What is personal brand? What do you stand for?
  • Your most important life values – what are they?
  • The image you would like to present v the image you really present.
  • Coaching your team to build a high performance How your actions/behaviours can brand you.
  • The impact of your verbal communication – asking the “right” questions; understanding the power of simplicity.
  • Non-verbal communication – body language; the five levels of listening.
  • Building rapport and empathy – the ten key principles.
  • Emotional intelligence – a self-evaluation; your strengths and areas for development.
  • Your preferred conflict-handling style – a self-evaluation.
  • Projecting your personal brand in a consistent manner through a series of practical activities.

Webinar Format