Everyone has a story to tell. Behind every great event lies a great story. And every business has a story to tell too.
Stories are told and retold because they contain wisdom. A story with a practical idea can make people believe. A story with an emotional idea can make people care. And the “right” story can make people act.
Telling stories is both an art and a science. This workshop shows you how to master the art of storytelling.
In 90 minutes participants will learn how to inspire and motivate their team through the art of storytelling by:
- understanding what makes a great story
- learning 3 great storytelling techniques
- finding out what we can learn from the greatest storyteller on the world stage
- understanding WHY your business must tell a story.
Workshop Content
In this workshop participants explore what makes a great story and the impact of a great story.
We identify the 3 things all great storytellers do and focus on 3 storytelling techniques – keeping your story simple, understanding that there is more than one way to tell a story, and the impact of asking great questions.
Participants are challenged to identify their organisation’s WHY – because this is the starting point for the organisation’s story.
This workshop concludes with a practical activity for participants to tell your organisation’s story.
“Every great story gives you the ending you want but in a was you least expected.”
JJ Lynch, MD, Leading Edge Leadership






